We are pleased to have an industry expert as one of our Keynote Speakers.
by Jason Burke, UNC Health Care System
A "precision medicine" medical enterprise where business and clinical decisions are powered by advanced analytics stands in stark contrast to historical approaches to analytics and informatics. In order to develop and deliver safer, more effective, and more personalized therapies, analytical insights are needed that more fully characterize the underlying factors driving safety, efficacy, outcomes and costs. As described in Health Analytics: Gaining the Insights to Transform Health Care (Wiley, 2013), the industry must move beyond descriptive and inferential analyses of randomized controlled studies to collaborate around other investigative models and methods across a broader continuum of real-world evidence (e.g., observational studies and pragmatic trials incorporating electronic medical records, claims data, real-time safety surveillance data). This transition unlocks new economies of scale and better lives for patients, but it requires new competencies and roles in areas such as development, management, statistical methods, IT architecture, and governance.
Jason Burke is the System Vice President and Chief Analytics Officer for the UNC Health Care System, a senior advisor and adjunct faculty at the University of North Carolina School of Medicine‘s Center for Innovation, and the principal at Burke Advisory Group. Previously, he was the founder, managing director and chief strategist of an industry-leading think tank pioneering novel approaches to improving health with emerging technologies, data and analytics. He also served as global head of health and life sciences strategy, research and development for SAS, as well as holding strategy and management roles in organizations such as Microsoft, Quintiles, and GlaxoSmithKline. With over 20 years of experience, his contributions cover all aspects of new business strategies, product development, information technology, sales and marketing. His most recent book is called Health Analytics: Gaining the Insights to Transform Health Care (Wiley, 2013), and he has appeared in numerous publications including Forbes, InformationWeek, Health Management Technology, PharmaVoice, Drug Discovery and Development, and BioIT World. Burke is a cognitive neuroscientist by training, holding degrees from Virginia Tech and the University of Missouri – Columbia.